Silvia Raffa is the founder and editor of THEBEAUTYPEDIA.COM.
Before the launch of THEBEAUTYPEDIA.COM, Silvia has a degree in Political Science and International Relations and she is currently attending an important Master in Marketing, Communications and Digital Strategy at one of the most important Business School in Italy.
Ex blonde, brunette, black and red, controversy, determined, idealistic, eternal dreamer, stubborn, and tv shows-omnivorous: tell her the title of a tv show and she will certainly view! She loves to travel, but only “with those who can keep up with her” (she walks – and runs – very quickly).
In January 2010, she began writing about Beauty on makeupworld.it, but then decides that she wants more and became the PR Manager of the blog and the Digital PR of the related social networks. The collaborations with cosmetic companies increased, turning the blog into a real professional portal, reference make up point in Italy.
- As a professional Beauty Editor, she was the Blogger of the Month for Nivea for the month of July 2011;
- As PR Manager and Digital Strategist, she created a viral social project in collaboration with L’Oréal Paris, the Extreme MakeOver BEAUTY Edition;
- Thanks to the sponsorship of Pupa Milano and Elf Cosmetics, she created the first edition of Make Up Awards by makeupworld.it and makeupandtvseries.it, a sort of Oscar online-event for each category of cosmetic products that involved more than 40 Beauty Blogs in the jury and more than 10,000 voting users.
About a year later, in May 2011, Silvia decided to create a blog devoted to her interests such as: fashion, beauty and tv shows. Why not create an Italian blog that would reveal all the fashion and beauty details of the most glamorous and feminine tv shows? She created makeupandtvseries.it, your one and only source into the fashion and beauty details of the tv shows.
The uniqueness of her blog was noticed by more than one company, Silvia was therefore involved in some creative projects in collaboration with Sephora, per Sephora BeauTV, and with Nike Italy for the project #WeOwnTheNight through the fun directory, Short Ladies Run Faster .
For info and contacts: email@example.com